题目

日本本田公司的产品通过建立低成本和高质量的生产能力,开发的品种多种多样:汽车、摩托车、割草机、发电机、艇外推进机、履带式雪上汽车、扫雪机、花园播种机,其共同核心在于其技术方面的专长一汽油发动机技术。
本田的广告战略是在所有产品上使用广为人知并受人尊崇的本田品牌,在同一个广告中同时推销几种产品等方法,将公司在汽油发动机技术方面的特有专长转移到更多的产品中去。
一个本田的广告以这样的问题吸引顾客:“你怎样把六部本田放到只能存放两辆车的车库中?”然后展示了一个装有一部本田汽车、一辆本田摩托车、一辆本田履带式雪上汽车、一台本田割草机、一台本田发电机和一台艇外推进机的车库。简述本田公司的竞争战略类型以及可能面临的风险;

相关标签: 割草机  

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David, my neighbor, has two young kids who are five and seven. One day he was【C1】___\_his seven-year-old son Kelly how to push the lawn mower(割草机)around the yard. As he was telling him how to turn the mower【C2】___\_, his wife, Jan, called to him to ask a question. As David answered the question, Kelly pushed the lawn mower【C3】___\_through the flower bed at the edge of the lawn—【C4】___\_a two-foot wide path leveled to the ground! When David turned back and saw what had happened, he began to lose【C5】___\_. David had put a lot of time and【C6】___\_into making those flower beds the【C7】___\_of the neighbourhood. As he began to【C8】___\_his voice to his son, Jan walked quickly over to him, put her hand on his shoulder and said, "David, please remember we are raising children, not【C9】___\_!" Jan【C10】___\_me how important【C11】___\_is as a parent to remember our priorities(things that need attention before others). The window shattered(打碎)by a【C12】___\_, a lamp knocked over by a careless child, or a plate dropped in the kitchen are already【C13】___\_. The flowers are already dead. We must remember not to【C14】___\_to the destruction by breaking a childs spirit and deadening his【C15】___\_. A few weeks ago Mark Michaels, the owner of a store, and I were together【C16】___\_parenting. He told me while his family were out for dinner, his daughter knocked over her water glass.【C17】___\_the water was cleaned up without any blaming remarks from her parents, she looked up and said, "I【C18】___\_want to thank you for not being like other parents. Most of my friends parents【C19】___\_have shouted at them and given them a lecture about paying more attention. Thanks for not【C20】______that!"

【C1】

A.teaching

B.helping

C.looking at

D.asking

在以下数条理由的支持下,本田发动机技术可算作一种核心能力。请根据普拉哈雷德和哈梅尔的理论,指出以下哪一条不是核心能力的理由?()

A、上述技术能使公司进入诸如摩托车、轿车、割草机和发电机等市场

B、能使技术所有者有条不紊地生产和推广最终产品

C、竞争对手很难模仿构成核心能力的内部协调和学习的整套模式

D、能使顾客清楚地感知最终产品所提供的利益

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