The idiom diamond cut diamond is grammatically incorrect, for normally the verb cut should take the third person singular -s. However, we use it as it is. This shows that____.
A.many idioms are grammatically unanalysable B.the word order of idioms cannot be inverted or changed C.the structure of an idiom is to a large extent unchangeable D.the constituents of an idiom cannot be deleted or added to
A.比较研究B.当代教育C.国际教育D.发展教育E.外国教育
A.independent B.indirect C.international D.intangible
A.有意义发现学习B.有意义接受学习C.有意义经验学习D.有意义机械学习
A.transportation B.accommodation C.preparations D.destination
(1)
Culture is one of the most challenging elements of the international marketplace. This system of learned behavior patterns characteristic of the members of a given society is constantly shaped by a set of dynamic variables: language, religion, values and attitudes, manners and customs, aesthetics, technology, education, and social institutions. To cope with this system, an international manager needs both factual and interpretive knowledge of culture. To some extent, the factual knowledge can be learned; its interpretation comes only through experience,
The most complicated problems in dealing with the cultural environment stem from the fact that one cannot learn culture one has to live it. Two schools of thought exist in the business world on how to deal with cultural diversity. One is that business is business the world around, following the model of Pepsi and McDonald's. In some cases, globalization is a fact of life; however, cultural differences are still far from converging.
The other school proposes that companies must tailor business approaches to individual cultures. Setting up policies and procedures in each country has been compared to an organ transplant; the critical question centers around acceptance or rejection. The major challenge to the international manager is to make sure that rejection is not a result of cultural myopia (目光短浅 ) or even blindness.
Fortune examined the international performance of a dozen large companies that earn 20 percent or more of their revenue overseas. The internationally successful companies all share an important quality: patience. They have not rushed into situations but rather built their operations carefully by following the most basic business principles. These principles are to know your adversary, know your audience, and know your customer.
According to the passage, which of the following is TRUE?
A.All international managers can learn culture. B.Business diversity is not necessary. C.Views differ on how to treat culture in business world. D.Most people do not know foreign culture well.